Meta Tag description and examples

If you've used Web search engines, such as AltaVista or Lycos, you know that keyword searches often yield results that provide uninformative site descriptions or list sites that contain irrelevant information. If you're a Web developer, you probably know how important search engine listings are in generating traffic to your Web site. Fortunately, you can ensure that search engines will properly index and describe your Web site by defining your HTML document's keywords and descriptions in the <META> tag.

A <META> tag doesn't produce visible elements in your Web pages.
A <META> tag is used to provide some information about your site to a browser, to a web spider, to a search engine ...

 [] What is MetaFile ?
 [] What is Robots ?

<META [...]> The META tag is used to give information to the browser or search engine. It should be placed within the HEAD tags. Many META-tags can be used. The following parameters can be used:

There are 3 important <META> tags to know which are: title, description, keywords
<title>your title</title>
Place this in the head part of your page. This tag correspond to the name you want to give to your site. For example "Help4web". Some search engines will use this name to display their result. Do not use more than 60-70 characters.

<meta name="description" content="your description">
This tag is used to provide a little description of your site to search engines. It's important that you use the most precise words that describe your site because search engines will seek in that description for their result. Also you can use "Short Description" with 23 words (max.25), "Normal Description" 151 letters (max.160) and "Long Description" with 228 letters (max.350) or 35 words (max.35).

<meta name="keywords" content="help, metatags, design, graphic">
These keywords are very important for search engines. Its the first thing that search engines look for. The first sites displayed in a search engine result are site with keywords. If you do not have this meta in your page You will never be displayed first in a search engine result. Do not use more than 1,024 characters.

Other META can be used but they are not so important:
<meta http-equiv="refresh" content="X; url=URL">
Adding the following meta tag to the <head> will automatically load the URL after X seconds. This is commonly used to refresh a page at a regular interval.

<meta http-equiv="content-type" content="text/html;charset=iso-8859-1">
This meta tag indicates to your browser what kind of data your page contains

<meta name="generator" content="GoLive CyberStudio 3">
This tag indicates which software was used to design the page

<meta name="author" content="Help4web,">
This tag provides author's information

<meta http-equiv="expires" content="day, date year time timezone">
Some search engines won't keep the page content in the search datebase after this time. A newspaper may, for example, not want the search engine to keep a copy of an old placard. The content can be, as an example, "Sat, 06 Jan 1990 14:30:00 GMT".

<meta name="copyright" content="text">
A short copyright description of the text, like "© Me 1997".

<meta name="moved" content="url">
If you've moved any page and leave a "Page has moved"-file in case someone has bookmarked the old page, you may use this tag if you want giving the full URL to the new location. If CONTENT is empty, HTML LinkChecker will report the page as removed. Any authors of similar programs may add support for the tag too, if you like.

<meta name="robots" content="none|nofollow|all|noindex">
A way to tell search engines which pages that should be indexed. NOFOLLOW will index the present page only, NOINDEX will index linked pages only, ALL will index both the present and the linked pages and NONE won't index any pages at all.

<meta name="language" content="english, french">
Some search engines may take notice on this tag to figure out what language the page is written in, like French, English or Swedish.

See our MetaTag Generator new

See also How To Use HTML Meta Tags & the Robots Exclusion Standard

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